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It's no longer just a buzz term. Local Search
is a pivotal part of the small business online marketing arsenal. And if you
doubt its importance, try this search for "New York Butcher" in Google. Ten
local search listings appear at the "TOP" of the results page. Now that's
exposure your business needs to survive.
Here's 5 reasons why your business needs Local
Search in recessive times:
1. Top Exposure Quickly
Unlike Search Engine Optimization (Organic Search Marketing), Local Search
can provide you with top exposure almost instantly. Simply submit your
business by creating a listing on the key local search services (most are
free), and once your business is accepted - your primed for vital exposure
to potential customers.
2. Comprehensive Business Listings
Local search listings allow you to include far more information about your
business than standard search results. These detailed local listings make it
easier for customers to choose your business for their needs.
3. Integrated in Web Search Results
As the "New York Butcher" search example above highlights, Local Search is
no longer banished to its own vertical results page. Now the major search
engines are integrating Local Results into their normal web results. Imagine
your business on the front page of Google or Yahoo! - That's a stream of
customers you need in tough financial times.
4. More People are Turning to Search for
Local Businesses.
Did you know that 60% of internet users do Local Searches? 41% of these
searches are focused around the searcher's home location. Given that there
are 237 million users in the US alone...that's an unbelievable number of
local searches being conducted.
5. Cheaper Than Traditional Local
Advertising
The best part of Local Search is the price. Most of the major search engines
offer a free version of their local listings, and some offer premium
listings for a nominal fee.
The challenge is managing all the local search
services available (Google, Yahoo!, MSN, Insiderpages, Dex, etc etc.), but
several search marketing companies provide services that will submit your
business to the major local search engines and directories for a rate
significantly lower than your traditional Yellow Pages directory listing.
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