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As an example, here are the sitelinks that you
get for HP.com when you search for "HP":
Sitelinks only appear for general search
terms. You'll get Sitelinks if you search for "HP" but you won't get
Sitelinks if you search for a term like "HP printer supplies". Sitelinks
show up most often for searches on brand names.
Which links does Google use for the
Sitelinks?
Google seems to use the first level links on a
website for the Sitelinks. That means that all links that are not present on
the homepage of your site won't be used as Sitelinks.
The links should be descriptive text links or
image links with a descriptive IMG ALT attribute. JavaScript or Flash links
are not considered for Sitelinks. Google uses 2 to 8 links for the Sitelinks
of a website. Unfortunately, it's unclear how Google assigns the number of
links to each website.
The text that is used for the Sitelinks can be
the text that are used for the link (anchor text) on the homepage or the
title of the linked page. It seems that Google prefers links that appear at
the top of a web page.
How can you get Sitelinks for your website?
Unfortunately, there is nothing certain about
Google's Sitelinks. The following factors seem to influence whether Google
displays Sitelinks or not:
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Your website must have a stable #1 ranking
for the searched keyword. Other websites don't seem to get Sitelinks.
-
Your website must be at least 2 years old.
It seems that younger websites don't get Sitelinks.
-
The number of searches and the number of
clicks that your website gets for a certain keyword seem to be
considered. Keywords that aren't searched often enough don't get
Sitelinks. It also seems that your website has to get many clicks for
the searched keyword.
-
The number of links that point to your
website with the searched keyword as the anchor text seem to influence
the creation of Sitelinks. Sitelinks only seem to appear for the main
keywords of a website, not for all keywords for which a website is
listed.
If your website meets these criteria Google
might assign Sitelinks to your website for your most important keywords.
Sitelinks can be a nice addition for searches
for general keywords but they usually won't appear for searches that consist
of two to four words. These words are the most important keywords for
website promotion and search engine optimization.
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