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Google has updated their "Display URL" policy
in Google AdWords, meaning advertisers will now have to display matching
destination and display URLs. Google's policy of matching your display and
destination URLs has been around for a while, but will be strictly enforced
starting April 1st 2008.
As per the existing policy, Google will
require both URLs to match, eg:
If you destination is www.google.com, you can
not show
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www.google.co.uk (different site)
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www.gogle.com (has a redirect to
google.com)
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www.gooogle.com (has content identical to
google.com)
However. the program will still allow
advertisers to use tracking URLs as long as the landing page URL matches the
domain of the display URL. For example the following would be accepted:
Display URL: www.google.com/adwords
Destination URL: www.trackingurl.com/google123
--> Landing page URL: www.google.com would be acceptable
Advertisers will also still be able to use sub
domains as long as the top level domains of both the display and destination
URLs match. Advertisers who need to make changes should do so as soon as
possible to avoid being penalized after the 1st of April. All advertisers
will also receive a reminder in their AdWords accounts before the deadline.
For more info on Google's policy update, visit
the AdWords Help Center, or Inside Adwords blog.
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