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The best way to ensure you are spending your
money wisely is by engaging services with guarantees. Service guarantees
mitigate the risks of your marketing spend in tough financial times.
So what guarantees are available in the search
marketing industry?
Organic Listing (web results),
Getting your business into the web results of
top search engines is vital for generating "free traffic" to your website.
If you're not listed in the organic search results of Google and Yahoo! -
then you're already behind the eight ball.
Paid inclusion programs offer website owners
with guaranteed organic listing in the major search engines. Some of these
programs are set up by the search engines (e.g. Yahoo! offers Search Submit
Basic for guaranteed listing in 4 days), while some SEM companies will
guarantee listing in other search engines (we offer Guaranteed Google
Listing in 7 days).
Sponsored Listing (search advertising),
Search engine advertising involves promoting
your business on the search engines in their sponsored listings area.
This is the surest way to gain exposure to vital prospects in tough times.
Not only is listing possible in a rapid time frame (your search engine ads
can be live in hours), but the sponsored results are keyword specific
providing rapid targeting opportunities. The best part is that search engine
ads are displayed at the top of the search results - in prime view of
potential customers.
Local Search Listings (bricks and mortar
business listings),
Local Search offers businesses the opportunity
to tap into the growing number of customers using search engines to find
bricks and mortar retailers and service providers in their area. Businesses
are able to set-up detailed business listings which are now being displayed
in standard search results thanks to the developments offered by Universal
search.
There are many local search offerings
available, and unlike core SEM and SEO, local reaches far beyond just Google
and Yahoo! (our Local Search Listing service offers submission to 46 local
search engines).
Top Rankings in the Search Results.
Unfortunately, top organic rankings are
difficult to guarantee as the search engines control the algorithms that
govern these results. However, just like search engine listing, some SEM
companies will offer their own guaranteed ranking services, providing you
some peace of mind on your SEO investment.
These are some of the main areas to focus your
online marketing spend during tough financial times if you want the security
of guaranteed marketing results. Over the coming weeks, I will explore these
and other online marketing efforts in more detail to help small businesses
ride out the recession.
If you've got any recession busting questions
or ideas - feel free to leave a comment and I'll tackle them through post
updates and replies..
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