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Why
email marketing?
With the growth of the Internet, email is turning out to be the perfect permission-based marketing media. Email's advantages are:
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Many join an Internet provider primarily to obtain email
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People enjoy reading their email
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Email messages are free. There is no postage, printing, or advertising space costs
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You can use email to:
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Court potential customers
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Encourage potential customers to visit your website
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Offer promotions
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Turn promotion customers into repeat customers
What is permission-based marketing?
Permission-based marketing is marketing to people who have asked to receive information from you. There are two kinds of permission - implicit and explicit. Explicit permission is the type where the individual opt-ins or specifically requests to receive information from you. Implicit permission is the type of permission that is obtained from a customer or client relationship.
What is an email campaign?
An email campaign is a specific email message - a promotional email, newsletter, announcement, press release, holiday greeting or another type of message sent on a date you select to a list of recipients you select.
Why does the footer include a one-click unsubscribe?
The standard for unsubscribe footers includes a "one-click" option, meaning that subscribers who wish to unsubscribe can click one button to unsubscribe.
How To Run An Effective Email
Marketing Campaign?
Email marketing is a way of directly communicating with a target audience to market your website or increase awareness about an upcoming promotion connected with your site. In general, the term "email marketing" is used to refer to any emails sent to customers or newsletter subscribers in relation to your website. To succeed in your email promotions, you need to think carefully before sending a single email to ensure maximum success.
Consider the 6 tips below:
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Perhaps the most critical step in guaranteeing the success of your email promotions is that you email a targeted list of opt-in subscribers who have specifically requested to receive information on a particular topic from you. You'll be wasting your time and energy if you don't.
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Personalize each and every email. A phrase like "Dear John" will have more impact than just "Dear customer". For that person assumes you know him.
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Write benefit-oriented subject lines or you can ask a question or trigger curiosity.. Subject lines are very critical in ensuring whether your email gets opened or not.
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Make it easy to read. Check grammatical errors and proof read everything. Keep paragraphs short, between 4-6 lines and format them to 65 characters per line.
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Give the opportunity for your readers to opt-out of your mailing list. At the end of all email you send, it's extremely important that you give people the opportunity to opt-out or be removed from your email database. This is really, really important!
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Test your email promotions. Before sending your email to your entire list, take an extra 15 minutes to test how it looks in a variety of email clients like hotmail, yahoo, outlook express, eudora etc...
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Email marketing is an excellent way to increase the exposure of your website and advertise any special offers that are currently available through your website. Executed well, a targeted email campaign can have a dramatic influence on your traffic, acquisition of visitors and traffic behavior.
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