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The copy
on your page is also
very important in order
to achieve better search
engine listings.
Actually, it is very
close to being as
important as your title
tag so make sure you
keep reading! By 'copy'
we mean the actual text
that a visitor to your
site would read.
Did you
know that just like a
visitor to your site
would read the copy on
your page to figure out
what you have to offer,
the search engines do
too? And what do you
think the search engines
are looking for when
they 'read' your page
copy? Keyword phrases,
of course!
Page
text tips:
-
For
best results we
recommend that each
page you submit has
at least 200 words
of copy on it. There
is some cases where
this much text can
be difficult to put
on a page, but the
search engines
really like it so
you should do your
best to increase the
amount of copy where
you can.
-
This
text should include
your most important
keyword phrases, but
should remain
logical & readable.
-
Be
sure to use those
phrases that you
have used in your
other tags (i.e.
metas, alt,
headings, title,
etc.) during the
optimization
process.
-
Add
additional copy
filled pages to your
site. For example,
how-to articles,
tips or tutorials.
These types of
content pages not
only help you in the
search engines, but
many other sites
will link to them
too.
-
Don't
ignore this tip!
Seriously,
optimizing your page
copy is one of the
most important
things you could
possibly do to
improve your
listings in the
search engines. So,
make sure you have
plenty of it even if
you need to redesign
your site to work it
in!
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