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Did you
know that text based
hyperlinks can help
improve your listing in
the search engines? The
search engines basically
figure that if you are
linking to something
from your page whatever
it is you are linking to
is likely to be closely
related to the content
of your page. For that
reason some of the
engines actually look
for keywords in the
hyperlinks and any text
immediately surrounding
the hyperlinks. What
this means to you is
that if you can you
should include your most
important keyword
phrases in the link
itself and possibly the
surrounding text.
What
it looks like:
A text
based hyperlink is a
standard HTML hyperlink
like this one (the
example link does not go
anywhere).
Tag
tips:
-
Try
to include your most
important keyword
phrases within the
hyperlink itself.
-
Try
to include your most
important keyword
phrases in the text
that immediately
precedes, or follows
the the hyperlink.
-
Be
careful not to
keyword stuff! Make
sure your links and
surrounding text are
still readable and
make sense after you
include a keyword
phrase or two.
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