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Without
question the title tag
of your page is the
single most important
factor to consider when
optimizing your web page
for the search engines.
This is because most
engines & directories
place a high level of
importance on keywords
that are found in your
title tag. The title tag
is also what the search
engines usually use for
the title of your
listing in the search
results.
What
it looks like:
Here's the title tag
of this page:
<TITLE>Your Title
Tag - learn to
optimize your title
tag</TITLE>
Where
it belongs:
The
correct placement
for the title tag is
between the <HEAD>
and </HEAD> tags
within the HTML the
makes up your page.
Tag
limits:
We
recommend that your
title tag be between
50-80 characters
long - including
spaces! The length
that the different
search engines
accept varies, but
as long as you keep
within this limit
you should be ok.
Tag
tips:
-
We
recommend that you
include 1-2 of your
most important
keyword phrases in
the title tag, BUT
be careful not to
just list keywords.
If you just list
keywords you risk
being viewed as a
spamming the engines
which can ultimately
lead to you being
blacklisted by the
search engines. Your
title tag should
include your keyword
phrases while
remaining as close
to a readable
sentence as possible
to avoid any
problems.
-
Make
your title enticing!
Don't forget that
even if you get that
#1 listing in the
search engines your
listing still needs
to say something
that makes the
surfer want to
clickthrough and
visit your site.
-
Since
the length of your
title tag could be a
little long for some
engines we suggest
placing the keywords
at the beginning of
the tag when
possible so that you
do not risk having
them cut off.
-
Each
page of your site
should have it's own
title tag with it's
own keywords that
related to the page
that it appears on.
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