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Document Title: The text within the
<title>...</title> tags in the HTML code of your web page.
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Meta Keywords: Allows you to define
which search terms are important to your web page according to your
opinion. It should be placed between the <head>...</head> tags in the
HTML code of your web page.
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Meta Description: Allows you to
describe your web page.
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Body Text: The text on your web
page that can be seen by people in their web browsers. It does not
include HTML commands, comments, etc. The more visible text there is on
a web page, the more a search engine can index. The statistics include
spaces and punctuation marks.
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First Sentence of the Body Text:
The sentence after the <body> tag in the HTML code of your web page.
Some search engines give more relevance to search terms when they appear
in the first sentence. Some will use your first sentence as the
description of your page on the search result page.
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Link Popularity: The total number
of web pages that link to your site. However, the "popularity" is only
part of the link analysis. All major search engines also take the
quality and the context of the links into account. The idea behind
evaluating the link popularity is that your web page must offer good
content when many quality sites link to it.
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URL: The URL is the address of a
web page, for example "www.domain.com/pagename.htm".
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H1 Headline Texts:H1 headline texts
are the texts that are written between the <h1>...</h1> tags in the HTML
code of a web page.
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H2 Headline Texts: H2 headline
texts are the texts that are written between the <h2>...</h2> tags in
the HTML code of a web page.
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Same Site Link Texts: Words and
sentences that are used as links. Same site link texts are the link
texts of the links that point to a web page on the same domain.
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Outbound Link Texts: Words and
sentences that are used as links. Outbound link texts are the texts
within the <a>...</a> tags when the <a> tag links to a web page on a
different domain.
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Inbound Links: links on other web
pages that point to your web page.
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Same Site Link URLs: Links connect
one web page to another. Same site links are the links in <a href>
attributes that point to other pages on the same domain.
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Outbound Link URLs: links on a web
page that point to web pages on other web sites, i.e. links to other
domains.
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IMG ALT Attributes: The <img alt>
attribute defines an alternative text for an image when the user uses a
text browser or when the user has turned off the display of images in
the web browser application. Microsoft's Internet Explorer displays the
alternative text if the user puts the cursor over the graphic.
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HTML Comment Tags: HTML comment
tags are "hidden comments" in the HTML code of your web page. They are
not visible to the user.
