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Guess what? - It's much worse!
A new report out suggests internet users are getting more impatient, and now
a whopping 68 per cent of users make their choice from the top 10!
The study, tabled by Yahoo! and JupiterResearch, paints a dark picture for
website owners who are sitting below the top 10 results! Theoretically, they
are only exposing their sites to 32% of searchers by sitting off the first
page.
Can you believe that 23% of searchers change
their query or switch search engines if they don't find what they're looking
for in the first few results? So Top 3 is where you really "need" to be.
And if traffic and exposure alone aren't
enough to motivate your continued SEO efforts, the report also suggests that
39% of users believe that companies with top search engine placement are key
players in their industry.
So if you placed your SEO on the backburner,
or are wondering whether search advertising is useful for your business -
this report highlights how important first page exposure on search engines
like Google and Yahoo! is for your business.
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