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Optimizing for
the Correct
Keywords
To get listed correctly
in the search engines
each page of your site
that you want listed
needs to be optimized to
the best of your
ability. Since the
keywords that you decide
to target will be used
throughout the
optimization process
choosing the right
keywords is essential.
If you choose the wrong
keywords you will not be
found in the search
engines. If you are not
found in the search
engines how will anyone
find your site?
Since the keywords you
choose to optimize your
pages with are so
important we have put
together some tips to
help you make sure that
you make the right
choices. You should
utilize these tips when
selecting keywords for
each page that you plan
to submit to the search
engines.
-
Think
"specific keyword
phrases" not
"keywords". Why? Due
to the extreme
amount of
competition for
general terms in the
search engines, if
your keyword phrases
are too general it
is very unlikely you
will rank well in
the search engines.
You stand a far
better chance to
rank well for
specific phrases
where there is less
competition. The
resulting traffic,
since it is more
highly targeted,
should also be much
higher quality too!
Here's an example
for a site selling
shoes
|
Much Too
General |
Much
Better! |
-
shoes
-
men's
shoes
-
women's
shoes
|
-
imported
italian
shoes
-
men's
leather
penny
loafers
-
women's
aerobic
sneakers
|
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Try
to think like your
target audience.
What would they
search for when
looking for the page
you are optimizing?
It is very easy to
fall in the trap of
coming up with a
short list of what
YOU would search
for, but what about
everyone else? They
will not necessarily
use the same
keywords as you. You
should try to come
up with as many
keyword phrases as
you can think of
that relate to the
page you are
optimizing. Try
asking a few friends
and family what they
would search for
when searching for a
site like yours.
-
Check
out your competition
for ideas. Do a
search using
keywords that you
already know you
want to target and
click through on the
top sites that come
up. Once on the site
view the source HTML
code and view the
keywords they have
in their meta tags -
this should give you
many more ideas!
Make sure to only
use keywords that
relate to YOUR site
or page. To view the
HTML code simply
click the 'View' at
the top of your web
browser then select
'Source', or 'Page
Source'.
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You
should develop a
list of keyword
phrases, following
the tips on this
page, for each page
that you optimize
for the search
engines.
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