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Yahoo! has just expanded their advertising
keyword exclusion limit from 50 to 250 in effort to provide advertisers with
better quality traffic.
According to the Yahoo! Search Marketing blog:
"the Excluded Words feature is definitely a positive when you need help
blocking unwanted searches you believe may not be relevant."
Put simply, Excluded Words allows advertisers
to specify specific keywords and search terms that they don't wish to
receive traffic from. This is particularly useful when using Yahoo!'s
advanced match option.
As detailed by Yahoo!, reasons to use Excluded
Words include:
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Excluded Words may provide you with more
control over Advanced Match traffic.
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This feature helps block unwanted and
irrelevant searches.
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You may block searches not related to what
you are selling, helping you to receive more targeted leads.
So how does Excluded Words work?
Assuming you're running a campaign for
"roses", and you're using the advanced match for the term "bouquet", you
might want to add terms such as "lilies" or "carnations" to your Excluded
Words list. This helps ensure searches relate to "roses" and not other
flowers.
The Excluded Word list isn't a new initiative
created by Yahoo!, with Google offer Negative Keywords for some time, but
the increase in exclusions will be welcomed by Yahoo! advertisers..
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