|
Percentage
of total population who are Internet users
|
Demographics
for Search
|
Year
2000 = 58%
Year 2001 = 57%
Year 2002 = 62%
Most popular place of use
At home
|
| Male |
61% |
| Female |
62% |
|
Age
|
| 2-11 |
3.9% |
| 12-17 |
11.8% |
| 18-24 |
8.6% |
| 25-34 |
17.5% |
| 35-49 |
31.5% |
| 45+ |
37.0% |
| 55+ |
17.3% |
| 65+ |
6.6% |
|
|
| Time
on Search Engine |
U.S.
Consumers Online
|
(in
minutes per session)
| Google |
24.1 |
| Altavista |
18 |
| Ask
Jeeves |
16.2 |
| Yahoo! |
10.7 |
| Lycos |
7.6 |
| AT&T |
7.5 |
| Netscape |
7.3 |
| AOL.com |
6.9 |
| iWon |
6.9 |
| MSN |
6 |
|
|
| |
July
02 |
July
01 |
| Online |
177.2
mil |
173.6
mil |
| Sessions |
36 |
32 |
| Hours |
19.2 |
16.5 |
| Pageviews |
1267 |
1114 |
|
|
|
Online Shoppers
|
| 19%
|
of
total population
|
|
32%
|
of Internet Users
|
|
|
|
Sources: Comscore Media Metrix
and Nielsen/Netratings The
Pew Internet and American Life Project conducted a
recent study on how important search engines are for
users. The report is dated July 3, 2002, so it's
very current.
The report, based on extensive research, surveys,
and analysis, says that more than eight in ten
American internet users have gone to search engines
to find information on the Web.
Further, more than one in four, or about 33 million
adults, use a search engine on a daily basis. Fully
85% of American internet users have used an online
search engine to find information on the Web. Only
sending or reading email outranks search-engine
queries as an online activity.
The study also
examined individual differences and search engine
use. Some of the key findings:
- Men are more
likely than women to use a search engine on a
typical day (33%, compared to 25% of women).
- College graduates
are also more likely to use a search engine on a
typical day (39%, compared to 20% of high school
graduates)
- Internet users who
have been online for three or more years are also
heavy search engine users (39% on a typical day,
compared to 14% of those who got access in the last
six months).
Submitting my web site
to search engine will bring me visitors.
- A study from IMT
Strategies found that a company's presence within
search properties is the most important factor in
maintaining high brand awareness -- more so than
print, radio, or TV advertising (Sales & Marketing
Management Magazine, January 2001).
- NPD Group study
shows search engine positions are 2 to 3 times more
effective in generating sales than banner ads.
- According to a
survey of Web marketers by WebCMO, search engine
marketing was rated as the most effective means of
promoting a Web site beating banner advertising,
e-mail, and off-line promotion.
- Nine out of ten
web users visit a search engine, portal or community
site each month. They also revisit frequently,
around five times per month.
- Search engines are
the top way consumers find new web sites online,
used by 73.4% of those surveyed.
Search engine positioning was the top method cited
by web site marketers to drive traffic to their
sites (66%), followed by email marketing (54%).
- On average,
Americans experience "search rage" if they don't
find what they want within 12 minutes.
- 97 percent of
Fortune 100 companies had some type of site
architecture problem that might give them problems
being found by search engines.
- Americans search
the web practically every other day. Nearly 1/3
search once or more per day.
On average, Americans spend 1.5 hours per week
searching for information.
Stay Current With
Changes in Search Engine Marketing. There’s no such
thing as a learning curve in the field of Search Engine
Marketing. Just about the time you’ve got it figured
out, it branches off in another direction. That’s why
you need a partner who can advise you on what lies
ahead. Keep up-to-date with the latest search engine
news, request your Link2CITY Inc newsletter today.
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