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Many things have been written
about Web Marketing and search engine optimization
techniques by many different search engine experts, so some
tenacious myths occur at regular intervals:
Submitting my web site
to search engine will bring me visitors.
Submitting your web
site to search engine doesn't automatically bring
visitors to your site. If your web site isn't optimized
for the search engine, chances are that your web site
will not be listed at all or somewhere at position 3,739
and beyond.
You must make sure that
your web site is optimized for your important keywords
before submitting it to search engine. Otherwise, you're
wasting your time and your money.
I must submit my web
site to 1,500 search engine.
There are only about 5
important international search engine and the same
amount of country specific search engine that will bring
you 99% of your search engine visitors. Therefore, it's
pointless to submit your site to 1,500 "search engine".
Most of these sites are
no search engine at all but FFA (free for all) link
pages that do nothing else but adding your email address
to a spam list. Focus on the most important search
engine that are really used by web surfers.
Apart from that, if
your web site has many incoming links, you don't have to
submit your web site at all. Search engine are able to
find your web site automatically through the links and
they will give it a higher value than a directly
submitted page because other people link to your site.
META tags will improve
my search engine ranking.
Most search engine
don't use the META Keywords tag anymore to determine the
ranking of a web site because they have been abused too
often in the past to trick search engine. Inktomi is the
last major crawler-based search engine that supports the
META Keywords tag.
"The META Keywords value is just one of many factors in
our ranking equation, and we've never given too much
weight to it." said Ken Norton, director of product
marketing for Inktomi's web search division.
The META Description
tag is still useful because its description will be
displayed on the query result page of some search
engine.
Adding any other META
tags (besides the META Robots tag) such as the META
Author tag, the META Copyright tag, the META Language
tag or the Dublin Core tags means nothing to the major
search engine and seems little worth your time.
Cloaking or doorway
pages will get me a high ranking.
Techniques such as
using hidden content, cloaking or doorway pages used to
work for some time and some techniques might still work
on some search engine.
Sooner or later, all
major search engine will recognize these techniques as
spam. As soon as they find out that you're trying to
trick them, your web site will get in trouble and maybe
it will be even banned for a long time.
Search Engine
Optimization is not as good as traditional advertising.
This is the opposite of
reality. People who find your web site through search
engine are active and ready to buy. Search engine
traffic is very qualified because your visitors
performed searches with a purpose when they found your
site.
Search engine leads can
be more targeted and more valuable than traditional
media advertising methods.
If done correctly,
optimizing your web site for high search engine rankings
is the most cost-effective advertising method for your
business.
Therefore it's essential to make sure that your web site
is optimized for search engine and that it has many
incoming links.
If your web site is
good in these two areas, you'll get many targeted
visitors from search engine and other web sites without
submitting your site to the search engine even once.
Automated Search Engine
Registration Services DO NOT WORK!
The primary revenue
source for most search engines and directories is
advertising. Two years ago, automated submissions were
fine. What happened is that so many automated software
users were hitting the search engine and directories and
clogging up bandwidth; there were fewer eyes actually
looking at the ads on the site and this caused
impression inventory to go down and less availability
for advertisers. Not to mention the spamming of
keywords. Optimal position and results come from
diligent submissions and accurate placements with the
search engines.
Top Ten Search Engine
Placement Requires Monthly Monitoring
Search engines and
directories have algorithms or protocol that they use to
determine the relevancy of a web page to the keywords a
viewer types in. Think of these “algorithms” as food.
Search engines send out spiders and tell them what food
to look for. When a spider reaches a website, it begins
looking for the food the engine has instructed it to
eat. If they do not find it, or they find food that is
not suppose to be there, they will position the site
very low or skip it all together. Each search engine or
directory has a different set of food that their spiders
(or robots) look for. They will tell the spider to look
for different food every so often or even every month.
JUMP Internet Marketing is constantly monitoring the
food that the spiders (or robots) are looking for and
perform search engine optimizations on our clients’
sites to ensure the food is there and remains there
before the spiders go looking for it.
Search Engine
Registration Alone Is Not The Answer To Top Search Engine
Positioning.
There are several other
factors that lead to a successful presence on the
Internet and to ensure top 10 search engine
positioning.
Link popularity
determines how many sites are vertically linked to
yours. This may also mean how many viewers on the actual
search engine or directory click on your website link.
(More viewers click on the top ten)
Getting qualified
targeted Internet traffic to your site through strategic
co-promotional opportunities.
Link2CITY.com Web Marketing
system employs all of the top search engine positioning
strategies available to ensure top listings.
Stay Current With Changes
in Search Engine Marketing.
There’s no such thing as a learning curve in the field of
Search Engine Marketing. Just about the time you’ve got it
figured out, it branches off in another direction.
That’s why you need a
partner who can advise you on what lies ahead. Keep
up-to-date with the latest search engine news, request your
Link2CITY Inc newsletter today.
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