- In-House
SEO Is Cheaper
Less
than 1 percent of the marketing budget goes to SEO,
leaving corporate Web sites improperly optimized. SEO pros
can get better rankings faster because submission is
complex, technical, ever changing, and has a steep
learning curve. Outsourcing is cost-effective because the
pros get economies-of-scale after initial outlays in
personnel, technology, and process development. In-house
SEO lacks cost maximization.
- It's
a One-Shot Deal With Submission Software
Submission
software promises the moon. But how can software get the
same kind of results reputable vendors provide for a
fraction of the cost? There's no way software can identify
keywords automatically or optimize your content and HTML
coding. All the engines have specific submission
guidelines that change regularly. It's not one size fits
all, and no software program can customize and update to
the degree required to maintain top listings.
- SEO
Leads Are Inferior to Traditional Media Leads
This
is the opposite of reality. SEO leads are the most
qualified leads you can get because people searching for
products and services on search engines are in
"action" mode and ready to buy. Search engine
traffic is qualified because users initiate the search
with a purpose, making these leads targeted and more
valuable than those from "broadcast" advertising
methods used by traditional media.
- SEO
Traffic Isn't High Quality
Ideally,
it'd be nice to have an integrated marketing campaign with
TV ads, direct mail, email, banner ads, and search engine
marketing, but not everyone can afford this. When your
marketing budget is limited, the place to start is with
SEO. A properly optimized site can produce leads and sales
within a short time period. Case studies have shown that
search engine traffic is equal to or better than traffic
from more expensive sources.
- Top
Rankings Guaranteed or Your Money Back
Money-back
guarantees are worthless in search engine positioning
because outcomes are always unpredictable and
ever-changing. Technicians cannot control the search
engines.
- We'll
List You in Thousands of Search Engines
Submission
software claiming to "Submit to 1,500 directories and
search engines" gets you listed in many FFA (Free For
All) engines. FFAs don't compare to directories and
engines like Yahoo! and Google, and your name gets on
email spam lists.
- Once
You Achieve Good Rankings, You're All Set
Search
engine positioning requires trial and error, and success
is ephemeral. Today's top listings will change tomorrow or
even on an hourly basis. Maintaining positioning requires
constant monitoring and tweaking. It can't be guaranteed,
and it's not permanent once achieved.
- SEO
Doesn't Give a Good ROI
The
ROI for SEO is excellent compared to other marketing
methods. A Marketing study clearly illustrates this by
comparing the results of banner ads, direct mail and SEO.
With SEO, you get better conversion rates, lower
cost-per-click, and lower acquisition costs.
- Professional
SEO is Too Expensive
SEO
is cost-effective compared to banner ads direct mail,
email marketing, and print advertising. For instance, SEM
deliverables are half the cost of keyword banner
campaigns, and SEO can provide specific measurable
results.
- All
SEO Services Are Alike
SEO
is striving for ethics and standards although there are a
few questionable providers giving the industry a bad name.
Services and pricing vary widely. Ask your provider to
define services, pricing, contracts and reporting. Verify
the provider's experience and proficiency by interviewing
past customers.
- Save
Money With Pay-Per-Click Engines
You
hear about buying PPC traffic and getting featured
listings for free in the major search engines. This is
partly true because of partnership deals, but your best
results come from a well-integrated SEO campaign that
includes optimized pages for both human-powered and
crawler-based search engines and enhanced link popularity.
A PPC campaign can be expensive without cost management,
and some users will avoid featured listings because they
consider them ads.
Link2CITY.com Web Marketing
system employs all of the top search engine positioning
strategies available to ensure top listings.
Stay Current With Changes
in Search Engine Marketing.
There’s no such thing as a learning curve in the field of
Search Engine Marketing. Just about the time you’ve got it
figured out, it branches off in another direction.
That’s why you need a
partner who can advise you on what lies ahead. Keep
up-to-date with the latest search engine news, request your
Link2CITY Inc newsletter today.
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