Reaching
Millions of Potential Customers Quickly
and Inexpensively
Tens of millions of people worldwide
have access to the Internet. A recent
study found that 75 million people used
the Internet, and 45 million used the
WWW in the three months preceding the
survey in USA & Canada.
Generally, the population on the
Internet is well-educated and affluent.
Most own a computer; others have access
to one. Internet users, like most
people, are interested in convenience.
Many prefer the ease of finding services
or shopping and ordering directly from
their computer screens. "Net Access"
advanced equipment and technology make
everything faster and easier for their
customers.
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Selling Products and Services
Web sites are powerful because they join
your advertisement to your order or
inquiry form. This is also the greatest
distinction between electronic and other
advertising channels. Users can have
direct communication with your company
as they see your ad. With the click of a
mouse, they will transmit their inquiry
or order directly to you. This, the
entire process will be faster and more
cost effective.
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On-Line Publishing
On-Line publishing requires a fraction
of the investment that conventional
publishing requires... and it works.
Dawn, one of Pakistan's best known
newspaper, gets thousands of hits per
week.
Leveraging Advertising Dollars
There is a limited amount of information
that can be stuffed into a radio, TV or
print ad. These mediums are expensive.
However, include your company's URL in a
small print ad or 30 second spot and you
have now directed your customers to your
Web site which contains enough sales
information to make the sale.
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Increasing Sales
Many times when you run an ad, your
customers hear, see or read it and have
to wait until business hours to contact
your company. They might remember to
contact you, or they might get busy. If
your company's Web site is mentioned in
your ad, customers will be able to look
at your Web site and buy your products
or learn about your services as soon as
the urge hits them.
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Reduce the Cost of Printing and
Mailing your Catalogs
Companies can save hundreds of thousands
of dollars in printing and mailing costs
by putting their catalogs on the
Internet. In fact, with Net Access, the
cost, is amazingly affordable. It is an
especially good value when you consider
the number of people you can reach.
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Updating Information Quickly
Web sites can be updated as often as you
like. The Nando Times, an online
newspaper, updates its site every five
minutes and gets over 5.5 million hits
per week. No other advertising medium is
so quickly and economically changeable
and the dynamic sites are those that get
the hits.
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Bringing More People Into Your
Stores or Offices
Your Web site is particularly helpful in
this area for those running TV or radio
ads. Your customers can look at your Web
site in order to get all of the
information that they need.
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Bringing More People Into Your
Distributors' Stores
Wholesalers also benefit greatly by
having a Web site. They can include on
their site a search engine for all of
their retailers. Therefore, when
customers see a product advertised, they
can look at the wholesalers Web site to
find out where they can purchase it.
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Making Pictures, Sound and Film
Files Available
The Web enables you to display photos,
sound and short movie clips with less
expense. Guitarist Jeff Smith for
example, gets over 200 hits a day and
markets his band's CDs on-line.
Getting Your Foothold In Cyberspace
Today, there are thousands of companies
with Web sites. You can be certain that
a few of your competitors already have a
presence on-line. However, it is still
possible to become the dominant on-line
influence in your industry. It is the
way to gain a decent market share of
Cyber shoppers. In a few years, when
almost every company in the world will
be on-line, customers will not be able
to search through all of the thousands
of names that a specific query in a
directory found. They will, however,
keep returning to the sites that gained
their popularity now.
Reduce the Costs of Serving Your
Customers
You will find many ways to serve your
customers using WWW technology. For
example, you can make forms available to
pre-qualify for loans, or have your
staff do a search for that classic jazz
record your customer is requesting.
(without tying up your staff on the
phone to take down the information.)
Give your clients valuable back-packing
tips or "The 10 Best Ways to Pay Less
Taxes." All this can be done, simply and
quickly, on the Web.
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Making Business Information Available
You can save phone calls and your staff
members' time by just posting basic
business information on your Web site.
Posting the upgrade information on your
site will save you money and keep your
customers informed of every reason why
they should do business with you.
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Answering Frequently Asked Questions
A lot of your staff's time is probably
spent answering the same questions over
and over again. These are the questions
customers and potential customers will
ask before they deal with you. Display
the answers on your Web site and you
will have freed up a lot of time for
your office staff.
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Receiving Feedback From Customers
With a Web site, you can ask for
feedback from your customers and get it
instantaneously. E-mail can be built
into Web pages and will give you the
answers while they are fresh in your
customers' mind, for a fraction of the
cost. Another benefit is that you can
respond to your customers when you
choose to and not necessarily at the
exact moment that they call.
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Creating a 24 Hour Service
If you have ever remembered too late or
too early to call the opposite coast,
you know the hassle. We are not all on
the same schedule. Business is worldwide
but your office hours are not. Trying to
reach America or Europe is even more
frustrating. Web pages serve your
customers 24 hours a day, seven days a
week without adding to your costs.
Public
Relations
This is becoming an exceedingly
important reason to have your company
on-line. Even without creating a complex
site like the Federal Express site, your
presence on the Internet is like passing
out your business card to thousands, may
be millions of potential clients and
partners. It is virtually a worldwide
announcement saying, "This is what I do.
If you are ever in need of my services,
you can, 24 hours a day, inexpensively
and simply, reach me on the Web."
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Releasing Time-Sensitive Materials
Information can be made available on
your Web site at the time you specify,
with all related materials such as
photographs, biographies, etc.
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Reaching The Media
Every kind of business needs the
exposure that the media can bring. With
the Internet hype at the eclipse of its
power, an innovative Web site will
almost certainly get written up in one
publication or another.
Streamline Information Distribution
to Employees
Web site is the fastest, most economical
way to disseminate information within
your organization. Instead of relying on
the haphazard distribution of memos,
employees can visit their company's Web
site at their convenience. Net Access
can also password protect an
employee-only Web site so that sensitive
information remains within the company.
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Staying in Contact In Any Time Zone
If you send employees abroad or have
offices around the world, having a
Website is an expedient way to
communicate. It costs no more than a
local phone call to access the site and
the Web is available in over 150
countries.
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Employees on the Road
Your employees on the road may need
up-to-the-minute information. A quick
local phone call can keep your staff
supplied with the most detailed
information, without long distance phone
bills and tying up the staff at the home
office. Additionally, salesmen on the
road can enter orders on-line so that
the company can immediately begin
working on them.
Opening International Markets
There is a whole new high-tech world out
there, populated by millions of people
on all parts of the globe, and marketing
on the Web is the easiest way to begin
doing business internationally. With a
Web site, you can open up dialogues in
international markets as easily as with
the company across the street.
Test Marketing New Services and
Products
If you demonstrate your new product on
the Web, you will know what your
customers think in a fast, economical
manner. For the cost of a page or two of
Web programming, you can gain insight
into where to position your product or
service in the marketplace.
Reaching Specialized Markets
There are over 13,000 newsgroups
representing every sport, hobby or
interest imaginable. No matter what your
niche, your customers are probably
on-line. Furthermore, it has been found
that some of the most successful
businesses on the Web are those that
target niche markets. Since Net Access
will submit your company to several
different Internet directories, your
interest group will be able to find you.
Certainly, they will find some of your
competitors.
- Reaching The Education and Youth
Market
If your market is education, consider
books, tutoring or counseling services,
study courses, youth fashion and any
other items or services. These markets
need to be on the Web.
- Serving Your Local Market
The power to serve the world with a Web
site is clear. What about your local
markets? In most cities today there are
probably enough local customers with Web
access to make it beneficial to market
through the Web.
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Facelift
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15190 SW 136 Street #27
Miami, FL 33186 USA
Phone
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Phone (toll free):1-877-298-2104
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